Savannah Bananas Campaign

The Savannah Bananas are a baseball team out of Savannah, Georgia. After several seasons without butts in seats, they changed the way they play their game and invented Bananaball. This OOH campaign highlights the fact that the Savannah Bananas appeel to a bunch of people.

The Savannah Bananas’ brand is fun, playful, and entertaining. Their team logo is a cartoon-faced banana. I used his face as inspiration to personify bananas as fans you might find at their games. Try not to split your pants laughing!

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